Think Like a Business Not a Welfare State
I'd like to share some thoughts with you today to help you get more money for your cause. I regularly see churches and nonprofits asking for money and not getting it. Think like a business -not a welfare state.
You see, businesses tend to support local people and nonprofits that support their own business/services in return. It's the rules of the game. Before calling/emailing companies and asking for donations to your cause you should be purchasing said companies product/services first.
We get many emails yearly from nonprofits asking for monetary donations. We do give, but usually within our enterprises demographic and with an agreement to promote our business with marketing materials, etc.,), and you'd better believe we check the ROI (return on investment)! Sometimes, however, organizations/people think it's okay to ask for "handouts" without supporting the community or business of which they are asking valuable resources. This asking and providing nothing in return model is outdated. Some even consider it a sign that your organization is poorly run and lacking professionalism. People don't trust agencies that aren't using current business models and who also don't do something substantial with the funds.
Like it or not companies are more inclined to support local organizations that they have a reciprocal relationship with. Doing business with people you know builds community and is a two-way street. Next time you ask for money from someone or a company first #SupportLocal then solicit support for your nonprofit business or cause. For individuals asking for money from a local business or business owner- you could be offering some service in the form of volunteering that may help grow your needed capital much faster. Don't be surprised if companies don't respond because they may have already donated to other non-profits for that year. Simply ask again the following year -after you practice business etiquette like a modern organization. #BusinessEtiquette101
-Michelle Touchstone
You see, businesses tend to support local people and nonprofits that support their own business/services in return. It's the rules of the game. Before calling/emailing companies and asking for donations to your cause you should be purchasing said companies product/services first.
We get many emails yearly from nonprofits asking for monetary donations. We do give, but usually within our enterprises demographic and with an agreement to promote our business with marketing materials, etc.,), and you'd better believe we check the ROI (return on investment)! Sometimes, however, organizations/people think it's okay to ask for "handouts" without supporting the community or business of which they are asking valuable resources. This asking and providing nothing in return model is outdated. Some even consider it a sign that your organization is poorly run and lacking professionalism. People don't trust agencies that aren't using current business models and who also don't do something substantial with the funds.
Like it or not companies are more inclined to support local organizations that they have a reciprocal relationship with. Doing business with people you know builds community and is a two-way street. Next time you ask for money from someone or a company first #SupportLocal then solicit support for your nonprofit business or cause. For individuals asking for money from a local business or business owner- you could be offering some service in the form of volunteering that may help grow your needed capital much faster. Don't be surprised if companies don't respond because they may have already donated to other non-profits for that year. Simply ask again the following year -after you practice business etiquette like a modern organization. #BusinessEtiquette101
-Michelle Touchstone
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